Fire Guard Services Relaunch: Bespoke WordPress Development, Better Performance and a Platform for Growth

A new website should give a business a stronger platform for growth. For Fire Guard Services, that means combining a fresh online presence with bespoke WordPress development, better performance and a coordinated marketing strategy.

We’re pleased to share the relaunch of the Fire Guard Services website, supported by new hosting, a Lighthouse performance score that has climbed from 82 to 99, and ongoing campaigns to bring more visitors to the site, generate more leads and build on the existing success.

A website that reflects the business

Founded and operated by former members of the Fire Services, Fire Guard Services brings frontline experience to protecting people, premises and businesses.

Their services cover everything from fire risk assessments, alarms and extinguishers to fire doors, emergency lighting and staff training. With that breadth of expertise, the website needs to help visitors find the right support and understand how to take the next step.

The relaunched site brings those services together with dedicated information about the sectors and locations Fire Guard Services serves. Clear contact options make it straightforward for visitors to ask a question, request a quote or arrange a free survey.

It gives prospective customers a clear introduction to the people, experience and services behind the business.

Custom WordPress development, built around the Fire Guard Services business

We created a custom WordPress theme and a bespoke backend management system within WordPress, tailored to the way Fire Guard Services presents its services and geographical coverage.

Behind the scenes, the site manages complex URL structures for individual services, locations and combinations of the two. This allows us to create targete pages for a particular service in a particular area with ease, while keeping the content organised and manageable.

That flexibility is especially useful for paid advertising. When a new PPC campaign needs a dedicated landing page, we can quickly build one around the relevant service and location using the existing structure.

It connects the development work directly to the marketing strategy: a flexible website that can respond as campaigns evolve and new opportunities emerge.

From 82 to 99: a measurable performance improvement

Alongside the new website, we’ve moved Fire Guard Services onto new hosting as part of the work to improve its online performance.

One particularly satisfying result is the increase in its Lighthouse performance score: up from 82 to 99 out of 100.

That’s a 17-point improvement, giving the new site a stronger technical foundation for the marketing activity around it.

A performance score is one measure of a website’s quality. The wider aim is to make the experience of discovering Fire Guard Services, exploring its services and getting in touch as smooth as possible.

Supporting the launch with Google Ads and LinkedIn

The relaunch is part of a broader programme of digital marketing for Fire Guard Services.

We’re running new PPC campaigns across Google Ads and LinkedIn, bringing paid advertising into the mix alongside the ongoing content marketing strategy.

Google Ads gives us a way to reach people actively searching for relevant services. LinkedIn provides another route to put Fire Guard Services in front of business audiences and decision-makers.

The bespoke landing page structure supports this activity by allowing us to match campaign destinations more closely to the service and area being promoted. Visitors can move from an advert to relevant information, with a clear route to making an enquiry.

Content that keeps working beyond launch day

Content marketing remains an important part of the strategy.

Fire safety can be a complex subject for business owners, landlords and those responsible for premises. Useful, clearly written content helps visitors understand the issues they need to consider and the services available to support them.

For Fire Guard Services, that means continuing to build on its expertise through content that answers customer questions and supports the wider marketing campaigns.

The custom WordPress setup gives us a practical framework for expanding that content as the business and its marketing needs develop.

Early signs of progress

Website traffic is already improving as the new site, paid campaigns and ongoing content activity run alongside one another. Together, this is helping us to not just hit, but exceed targets.

It’s an encouraging start. We’ll continue monitoring performance and refining the strategy as more data comes in, building on what works and identifying opportunities to improve.

For us, that ongoing work is a key part of the project. Launch day is a milestone, and the months that follow are where we keep developing the site’s contribution to the business.

Take a look at the new Fire Guard Services website

We’re delighted to support Fire Guard Services with bespoke WordPress development, new hosting and a joined-up approach to digital marketing.

Explore the relaunched Fire Guard Services website.

If your business needs a custom WordPress website, better performance or a more coordinated marketing strategy, get in touch with Rubber Duck Digital. We’d love to hear what you want to achieve.