Here at Rubber Duck Towers, we’re constantly staggered by the number of websites and e-commerce sites that we come across on a daily basis that just don’t work on mobile devices and offer poor use experience.

The days of mobile browsing being an afterthought are long gone. In the UK alone,  67% of all internet traffic now comes from mobile devices. This figure will continue to rise in the next few years and that’s bad news for businesses and organisations who don’t have their websites optimised for smaller screens.

Your business or organisation needs to have a responsive website if you want to attract new customers and service existing ones well and not be left behind in the mobile gold rush.

And it’s not just about the user experience. Responsive or mobile first websites and apps will rank better with search engines and will give a better ROI on your marketing Buck, Quid or Euro.

Google and other search engines will test your site for responsive quality and will rank accordingly, so it’s super important to get it right.

“How do I know if my site is responsive?” I hear you ask.

Well, there are plenty of tools that can show you how your site looks and responds on mobile. One of the simpler ones is Responsinator, and that’s a good starting point.

Check out Google’s own PageSpeed tools and check your score for mobile performance.

Or better still pick up your smart phone or tablet and try out your site. And be brutally honest with yourself. Put yourself in your customer’s or user’s shoes, and ask yourself these questions:

  1. Do your pages load quickly?
  2. Is it easy to navigate?
  3. Can you get to the information, product or service that you’re looking for easily and quickly?

If any of the answers are “no”, then you need help.

As we can see, there are many reasons why you should care about your site’s responsiveness. It is not only a matter of usability and good design but also search engine optimisation. If you want to get in touch with us about this or any other web related topic feel free to contact us at [email protected] or fill out the form below for a free, no obligation digital health check.


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